at the time of publication
What you'll learn
- You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve.
- You'll be able to focus on changing your product or service so that "marketing" it feels easy.
- You'll understand that marketing is not the same as advertising.
- Do you care about the change you seek to make?
- If you're trying to grow a business, change minds or impact our culture, marketing is what you do. And that's all you need for this course... the desire to make something happen.
Who this course is for
- Change agents
- Brand managers
- Anyone who wants to make an impact
- Total students
18,415Seth is an entrepreneur, best-selling author, and speaker who knows what it takes to succeed in business and to be your own boss. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).
Serve your customers, grow your business, make a difference.
This is a course about getting the word to spread, engaging with the market and most of all, understanding how modern marketing can transform your project for the better.
Seth Godin writes the most popular marketing blog in the world, is the author of the bestselling marketing books of our generation, and is known for his live talks and online teaching. For the first time ever, highlights from his four months’ long group Seminar are now available as a self-paced solo course.
There are plenty of people who can teach you shortcuts and fast tactics. This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through the more than 45 lessons, your strategy will become more clear, your empathy will deepen and you’ll begin to see the market as it is, instead of merely wishing it to be what you want. This video-highlights course includes all the lessons, but not the case studies or discussions.
More than 5,000 people have worked together learning from Godin’s Marketing Seminar, but you might prefer the solitude and adjustable pace of a solo course. If that’s what you’re looking for, this is a great place to begin.
Here’s what marketing legend Jay Levinson had to say about Seth:
Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.
Isn’t it time you did it right the first time?
Modern marketing is great in its promise, Mr Godin is down to the point on what marketing is important and what we need to deliver to the customers.